What started as a simple father-daughter bonding moment quickly turned into something much bigger: a passion project with the power to bring Detroiters and all Michiganders together.
Growing up in Detroit, I’ve seen how deeply this city rallies around the Detroit Lions. The excitement, the energy, and the PRIDE have a unique way of bonding neighbors, families, and strangers alike. We wanted to capture the spirit and fire of Head Coach Dan Campbell forever when he stated “we’re gonna bite a kneecap off” in a way that’s fun, flavorful, and uniquely Detroit.
That’s how our product was born- created by a father and daughter, inspired by the city we love, and made for fans who share that same PRIDE. Every kneecap is custom crafted by our master confectioner with care, joy, and a lotta bit of hometown motown grit, designed to celebrate the Never Say Die spirit, and moments that make Detroit proud.
This isn’t just candy. It’s the united roar of the city’s PRIDE.
A portion of all proceeds is donated to the Henry Ford Health Care System Foundation towards knee replacement surgeries.